Insurance Brokerage Market Expansion: Drivers of Change and Key Insights

The insurance brokerage market  size was valued at USD 283.53 billion in 2023. The market is projected to grow from USD 308.71 billion in 2024 to USD 614.50 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.0% during the forecast period (2024–2032). The growth is fueled by increasing demand for risk management solutions, rising penetration of insurance services across developing economies, and the continued evolution of digital platforms enabling easier policy comparisons and personalized offerings.

Market Overview
Insurance brokers play a vital intermediary role by helping clients find and manage insurance coverage tailored to their unique risk profiles. This includes property and casualty, life, health, and specialty lines. The rising complexity of risk, particularly in areas such as cyber insurance, climate-related coverage, and health benefits, has increased reliance on professional brokerage services.

Key Growth Drivers
The market is driven by heightened awareness of financial protection, increasing corporate and regulatory requirements, and the adoption of digital tools such as AI-powered advisory platforms, analytics, and customer self-service portals. Brokers are expanding their value proposition through advisory and consultancy services, going beyond traditional commission-based models.

Market Challenges
Despite strong growth prospects, the industry faces challenges such as pressure on commission structures, tightening regulations, disintermediation by direct-to-consumer models, and competition from InsurTech players. However, established brokers are responding through strategic acquisitions, digital upgrades, and hybrid service models.

Key Players in the Insurance Brokerage Market

  • WTW

  • Marsh & McLennan Companies, Inc.

  • Arthur J. Gallagher & Co.

  • Aon plc

  • Lockton Companies

  • Alliant Insurance Services, Inc.

  • Edgewood Partners Insurance Center

  • HUB International Limited

  • USI Insurance Services

  • Brown & Brown, Inc.

  • TIH


Outlook
With insurance brokerage growing demand for tailored risk solutions and the rise of digital engagement, the insurance brokerage market is expected to experience strong expansion. Innovations in automation, data integration, and risk modeling will be central to future growth, as brokers continue to evolve into holistic risk and insurance advisors.

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